Your commercial has seconds to land. The voice behind it needs to spark a reaction before the skip button appears or the listener tunes out.
I’m Erikka J, an Emmy, Telly, and One Voice Award-winning commercial voice over talent with a warm, conversational delivery that Fortune 500 brands keep coming back to. Companies like Carter’s, Delta, McDonald’s, and Mailchimp have trusted me to carry their campaigns across TV, radio, digital, and streaming platforms.
Commercial voice over portfolio
Check out my commercial voice over samples below to hear how I approach different campaigns, tones, and formats. If you have a specific project in mind, I’m happy to put together a custom audition so you can hear the fit before you commit.
Why hire a professional voice actor for commercials?
People don’t choose to watch ads. Your audience is one thumb-scroll or remote click away from moving on, which means the voice in your commercial has to earn attention in the first beat and hold it through the call to action. A professional commercial voice actor understands how to find the exact tone that makes someone stop and listen.
That’s where I come in. I’ve spent over a decade performing commercial voice over for brands across industries, and I know how to read a room (even when that room is a :30 TV spot). When Mailchimp adapted Snoop Dogg’s “Drop It Like It’s Hot” with custom lyrics for a brand campaign, they needed a voice that could switch between a hip-hop cadence and a clean voice over tag at the close. They brought me into their in-house Atlanta studio for the session, and my music background made the transition between the rap-style delivery and the commercial read feel seamless.
That Mailchimp project also touched on something I care about personally: authentic cultural representation in advertising. Being a local Atlanta talent who could genuinely deliver the cultural feel of the piece mattered to the creative team. It’s one of the reasons I won a One Voice Award for my Carter’s campaign, and why brands like Febreze, Vicks, Delta, Georgia Lottery, DC Lottery, and Northside Hospital Atlanta keep booking me.
What sets my commercial work apart is that I pair a female commercial voice over with real business and communication expertise. I hold a BA in Human Communication and an MBA, and I spent nearly two decades in tech as a PMP-certified project manager, customer and user experience expert, and scrum product owner. So when I read your script, I’m thinking about what the audience needs to feel at each beat. The performance sounds right because it’s grounded in the full strategy behind the message.
Voice over for TV & radio commercials
TV commercial voice over and radio spots each demand something specific from the talent. TV spots need a voice that moves the story forward without competing with the visuals. Radio needs the voice to do all the heavy lifting on its own. Digital and social campaigns push even further: when you’ve got six seconds before someone taps “skip,” the voice has to land the right tone instantly. I’ve recorded across all three formats for national, regional, and cable broadcasts, in lengths from :06 bumpers to full :60 spots.
My work on the Jeep x Fox Factory Vehicles campaign is a good example of how I handle broadcast projects. Jeep and Fox Factory created a new product line aimed at veterans, launching on Veterans Day. I played a pilot in the spot, and the entire project ran asynchronously. I got the audition through my agent, recorded pickup lines on my own schedule, and delivered broadcast-ready files from my Source Connect-enabled studio. No live session needed.
That’s the other side of how I work. Some projects, like Mailchimp, call for an in-person session with real-time direction. Others, like Jeep, need quick turnaround on clean files with no back-and-forth. I’m set up for both. I offer live directed sessions via Source Connect (the industry standard for major campaigns) and Zoom, and I’m equally comfortable with asynchronous delivery when your timeline or budget calls for it. I’m represented by DPN in Los Angeles and CESD in New York, with regional agents as well, so booking is friction-free wherever your agency is based.
Voice over for digital & social media advertising
Digital campaigns run on a different frequency than traditional broadcast formats. YouTube pre-roll, social video ads, podcast sponsorships, and streaming audio spots all call for a tone that feels conversational and authentic. Polished, over-produced reads get scrolled past in under a second. The voice needs to sound like a real person talking to another real person, even when the script is selling something.
I recorded the Fox NFL Kickoff Show promo recently, which sits at the intersection of broadcast and digital. That kind of major-platform work requires the same precision as a TV spot with the energy and immediacy that digital audiences respond to. As a female commercial voice over artist, I bring that same adaptability to YouTube pre-roll, CTV/OTT placements, social media video ads, and podcast ad reads. My commercial voice actor experience across all these formats means I know how to adjust my delivery for where the audience is actually listening, from a living room screen to earbuds on a morning commute.
If your campaign runs across multiple platforms, I can match the tone and pacing to each placement while keeping the brand voice consistent. One session can produce files for TV, digital, and audio with the right adjustments built in.
Commercial voice over styles & delivery
Every campaign has its own personality, and the commercial voice over talent you hire should be able to match it. Here’s what I bring to the table:
Warm and conversational is my signature read. It’s the tone you hear in my Carter’s, Vicks, and Febreze spots: friendly and grounded, the kind of voice that sounds like someone you’d actually listen to. This style works especially well for lifestyle brands, healthcare, and any campaign that wants to feel like a trusted friend talking to you.
Upbeat and energetic is what you’ll hear in my lottery and promo work. It’s got pace and enthusiasm without tipping into infomercial territory. I can also play up the comedy, landing the timing and delivery that makes a funny script hit.
Professional and authoritative rounds out my range. When the script calls for a female commercial voice over that sounds credible and assured, like a Delta or Northside Hospital spot, I can bring gravitas without losing warmth.
I’m also known for being directable. If your creative director says “give me 10% less spunk” or “a little more smile in the read,” I know exactly what that means and can deliver it in the next take.
Frequently asked questions
What are your commercial voice over rates?
My rates depend on the scope of the project: usage rights, market size, media type, and session length all factor in. A regional radio spot will be priced differently than a national TV campaign with a year of digital rights. I’m happy to put together a custom quote for your specific campaign. Reach out with your script or project details and I’ll get back to you quickly.
How do usage rights and buyouts work for commercial voice over?
Usage rights determine where and for how long your commercial can run with my voice. A regional TV spot for 13 weeks costs differently than a national digital campaign running for a year. I’ll walk you through the options so you know exactly what you’re paying for. Buyouts are available for projects that need unlimited use, and I can help you figure out which structure makes the most sense for your budget and distribution plan.
What’s the turnaround time for a commercial voice actor?
I can typically deliver finished files within 24–48 hours for standard projects, and same-day turnaround is possible for rush jobs. For live directed sessions, we can often wrap in a single session and have files in your inbox that same day. Files come delivered in WAV, MP3, or AIFF, whichever your production team prefers.
Do you offer live directed sessions for tv commercial voice over?
Yes. I offer complimentary live directed sessions via Source Connect and Zoom. Source Connect is the standard for big agency campaigns, and Zoom works well for teams who prefer a simpler setup. You’ll hear the read in real time and can give direction as we go. Most of my commercial clients prefer this workflow because it saves revision rounds.
What file formats do you deliver?
I deliver broadcast-quality audio files in WAV, MP3, or AIFF from my professional, Source Connect-enabled studio. If your project has specific technical specs (sample rate, bit depth, loudness targets), send them over and I’ll match them exactly.
Get in contact with Erikka
Your next commercial voice over project deserves a voice that sparks a reaction the moment it hits the air. I’d love to hear about what you’re working on.
Reach out by email or phone and I’ll get back to you quickly. If you’re ready to book a session, I’m here. If you want a custom quote or just want to hear how I’d sound on your script, I’m here for that too. Request a complimentary audition and let’s get started.
